Objectives
With the impending discontinuation of their MyVR website following the company’s acquisition by Guesty, The Property Ink needed a new solution to enhance their online presence. They wanted a personalized and unique digital experience that accurately reflected their luxury brand. This included an elegant and intuitive user interface that would enable visitors to easily navigate the site, with design elements that conveyed the luxury and sophistication associated with their brand.
Solution
We aimed to craft a personalized digital experience tailored to cater to the luxury traveler. Our solution focused on creating an intuitive and visually captivating website that facilitated seamless exploration and selection of properties within their portfolio.
We implemented advanced search capabilities, created category pages (Beachfront, VIP, Romantic, Holiday) to further filter down properties, and designed dedicated listing pages for each property. These pages showcased stunning photography, amenities, rates tables with seasonal and multi-bedroom pricing, live availability, and more. The design elements, including high-quality visuals, elegant typography, and a cohesive color scheme, were carefully chosen to convey the luxury and sophistication of The Property Ink’s offerings.
To help drive direct bookings further, we will soon be launching an integration that allows guests to automatically place a deposit on their desired property. This will not only reduce manual effort for The Property Ink but also make the booking process even easier for guests.
About
The Property Ink is a premier villa rental agency in St. Martin, offering a curated selection of the finest properties on the island. Handpicked for their quality and luxury, their homes epitomize the essence of St. Martin. With their expertise and passion for excellence, they ensure every guest enjoys an unforgettable experience.
Services
- Digital Strategy
- UI/UX Design
- Content Strategy
- Guesty Integration
