Objectives
Despite the grandeur of their services and setting, Villa Amalia was grappling with an issue that many high-end properties face – being overshadowed by Online Travel Agencies (OTAs) that undercut their revenues.
In a bid to counteract this challenge, Villa Amalia approached Luxe & Lime. Their objective was two-fold: to steer away from reliance on OTAs and increase direct bookings, and to create a digital presence that resonated with their brand’s high-end aesthetic and commitment to personalized service.
We understood that Villa Amalia’s new website had to serve as more than just an online brochure; it had to work as a compelling marketing tool to compete with OTAs, and a digital representation of the luxurious and personalized experiences they offer.
Solution
Understanding the power of first impressions, we aimed to craft a website that immediately formed a connection with potential guests. Through sophisticated typography, purposeful color selections, and creative storytelling, we were able to encapsulate the Villa Amalia experience.
We placed emphasis on abundant photography and video content, strategically showcasing the villa’s stunning views and high-end amenities. This allowed us to encapsulate the indulgent, relaxing essence of the brand, setting Villa Amalia apart from other villas in the region and enticing visitors to stay and explore further.
About
Located in the sought-after area Caribbean island of St. Maarten, Villa Amalia features exceptional panoramic views, luxury amenities and a full array of household staff, including a private chef, butler, house and grounds keepers.
Services
- Digital Strategy
- UI/UX Design
- Content Strategy
- Brand Enhancements
