Objectives
Akasha Luxury Villa faced a challenge common in the hospitality industry – their digital presence did not fully mirror the opulence and grandeur of their on-ground experience. They were on a quest to refresh their existing website with a modern, streamlined user experience that would effectively capture the grandiosity of the property and its surrounding landscapes.
Understanding the intricacies of the luxury hospitality industry, Akasha entrusted Luxe & Lime to devise a digital strategy that would provide a faithful digital representation of their brand and property.
Solution
The Luxe & Lime team set out to revamp Akasha’s digital platform with a keen eye on aesthetics, usability, and overall guest experience.
The first step in our strategy was to overhaul the existing content. We streamlined the information on Akasha’s site, heavily investing in media and copy selection and arrangement. By cutting, consolidating, and refreshing the content, we ensured the new site was easy to read, navigate, and engaging to website visitors.
To provide a more consistent, clean look, we created a modular template system. This innovative design approach offered exceptional layout flexibility when designing new pages, ensuring an uncompromised and consistent user experience across the platform.
The design aesthetic was carefully thought out to mirror the property’s grandeur. We drew color inspiration from the natural surroundings of the villa, using hues that evoked the tranquillity and luxury of Akasha’s setting. Large serif headings were incorporated to make a bold statement, complemented by the strategic display of breathtaking photography and videos. This visual representation provided a snapshot of the villa’s grandeur and the lush landscapes that surround it.
In essence, we transformed Akasha’s website into a digital gateway to their premier villa experience. The refreshed website now serves not only as a platform for showcasing the property but as an immersive digital experience that encapsulates the luxury and serenity of Akasha.
About
Nestled amidst the tranquil hills of the Cap Estate in beautiful St. Lucia, Akasha offers guests an unrivalled villa experience. Equipped with top-tier luxury amenities and services, it’s a place where guests are indulged to such a degree that lifting a finger is optional.
Services
- Digital Strategy
- UI/UX Design
- Content Strategy
- Brand Enhancements