Objectives
Despite the grandeur of their services and setting, Villa Amalia was grappling with an issue that many high-end properties face – being overshadowed by Online Travel Agencies (OTAs) that undercut their revenues.
In a bid to counteract this challenge, Villa Amalia approached Luxe & Lime. Their objective was two-fold: to steer away from reliance on OTAs and increase direct bookings, and to create a digital presence that resonated with their brand’s high-end aesthetic and commitment to personalized service.
We understood that Villa Amalia’s new website had to serve as more than just an online brochure; it had to work as a compelling marketing tool to compete with OTAs, and a digital representation of the luxurious and personalized experiences they offer.
Solution
Understanding the power of first impressions, we aimed to craft a website that immediately formed a connection with potential guests. Through sophisticated typography, purposeful color selections, and creative storytelling, we were able to encapsulate the Villa Amalia experience.
We placed emphasis on abundant photography and video content, strategically showcasing the villa’s stunning views and high-end amenities. This allowed us to encapsulate the indulgent, relaxing essence of the brand, setting Villa Amalia apart from other villas in the region and enticing visitors to stay and explore further.
About
Located in the sought-after area Caribbean island of St. Maarten, Villa Amalia features exceptional panoramic views, luxury amenities and a full array of household staff, including a private chef, butler, house and grounds keepers.
Services
- Digital Strategy
- UI/UX Design
- Content Strategy
- Brand Enhancements
![✨ Tired of paying third-party commission fees? It’s time to take control of your bookings! ✨
Direct bookings are not just better for your bottom line—they give you the power to connect directly with your guests, build loyalty, and create personalized experiences from the very first interaction. 🌴✨
Ready to boost your direct bookings? Here are 5 tried-and-true strategies:
👉 Simplify the Booking Process: Make it seamless with fewer steps, clear CTAs, and transparent pricing. The easier it is to book, the faster they’ll commit!
👉 Optimize Your Website for SEO: Be the first property guests find when they search for their next getaway. Ranking for the right keywords is key.
👉 Showcase Stunning Visuals: Beautiful photos and videos sell the dream. Guests book what they can picture themselves enjoying!
👉 Offer Exclusive Perks: Give guests a reason to book direct with irresistible perks they can’t get anywhere else.
👉 Use Social Proof: Guest reviews and awards build trust. Show future guests why they’ll love staying with you.
Every direct booking is a win for your property and your guest experience. 🎉
💬 Let us know which strategy you’re most excited to implement in the comments! Need help? DM us to learn how we can make your property’s website work harder for YOU.
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